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Dear Paul,
As you are aware we gave a lot of consideration choosing between your company and one of the local major companies to sell our home. Both presentations were professional; your estimates of the probable price, commission and advertising approach were similar. In the end the choice apparent was between the safety of a large company where we would be one of the many customers or the personal service of a smaller company.
We were very pleased with the way that you and your staff looked after our sale. Having your entire team visit our home made them aware of what we had to offer and the personal contact we had with them was pleasant and professional. We felt at all times that they cared about selling our home.
While the viewing process is disruptive we felt your team did as much as possible to keep us informed and make it easy. Your personal performance at the auction was excellent, which is probably the way that most people feel when they get an excellent result.
However it was only after the sale when trying to buy a home that we began to understand the difference. Many of the homes we were interested in were advertised at the wrong time. When we contacted the office when no-one had appeared at the advertised time, often no-one could tell us when the correct viewing time was. This approach did nothing to inspire us to make a second visit and we felt sorry for the home owners who were being poorly represented.
When you are all using a similar marketing approach success depends on how you handle the enquiry, which appears to be the key to the way you run your business.
We wish to thank you and your team for their help and wish you well for the future.
Regards,